Fashion Evaluation

I was asked to create a pitch for an interview with 'Arcadia group' because they're looking for a worker. The Interview pitch requires a fashion promotion ideas using subcultures such as Hippies, Punk, Goths and Grunge. The company is looking for creativity, artistic talent and skills, strong conceptual ideas and for something new and innovate.

I responded to this great opportunity firstly by choosing which youth culture i would go with. I went with Punk. After that i  produced a power point with examples and analysis of a fashion promotion. I did Dr mMartens and uggs. I included a list of jobs and their comparison like window displays and models. When i did that, i then gathered images creating a mood board for my youth culture that relates to my promotion and i carefully identified an iconic item of clothing or accessory. I went with Punk jackets.

To go with my pitch i had to produce two A3 pieces. Either in the form of a catwalk layout, a catwalk invite, a billboard, a website or a poster. To get inspired i did small sketches of jackets , also using different media. After producing small and larger testers. I did 5 thumbnails on catwalk layouts, billboard and catwalk invites. I had to think about the logo, limited colour pallet, timescale and a outcome. After doing my thumbnails, i had to produce X4 thumbnails sketches of two ideas for both of my selections, i has to compare them to arrive my final ideas. I went with catwalk design and a cat walk invite.

To make my power point more diverse, i selected and presented four examples of contemporary fashion promotions using primary and secondary sources of research.  I compared the merits of each and reviewed the promotional processes. I wrote about how certain fashion job roles fit in to the fashion industry and compared them to each other to see their differences.

For my two final pieces. For my Catwalk invite i used

• water colour (black)
• Fineliners/ thick red pen
• Imagery (a model from a magazine)

I used water colour for my whole background. I wet the page bit by bit, while doing so i would drop my black paint in to it, which created back dots. The black dots collided together, which gave it a nice effect because you could still see little specs of white.

The Fineliners i used for my text. I outlined my bubble writing in black and then drew lines in to the words, I used red to fill them in. I found a model wearing a punk jacket, so i cut her out and stuck her down in both bottoms corners. I drew out some text in the top centre and bottom. I drew it out in a bold red pen as i wanted my colours to compliment each other.

I feel like i did okay, i like what i finally produced. I really did overcome some challenges, i manage to like my work in the end. I t just took some tome to respect my own work. I think that my out come does and doesn't meet the brief. I think it doesn't because i'm not sure if i did enough work, but then again i think it does go with the brief because i managed to produce work that relates to the brief very well.

I thin that if money and time wasn't a problem i would want to take more time thinking about how i could pitch my ideas and make my powerpoint more detailed.